The Complete Guide to asics: History, Products, Technology & Why Runners Love the Brand
· Updated 30 May 2026
Few brands command the respect of those who live an active lifestyle and give high-performance sports footwear and athletic apparel as much credit as ASICS. ASICS is known for comfort, innovation and performance driven design that has made it a favorite among runners, athletes and fitness enthusiasts around the world. This ultimate guide will explain to you What ASICS is, ASICS history, what ASICS offered collection products, the technology behind ASICS and why is it a popular brand in sportswear.
What Is asics?
ASICS is a Japanese multinational corporation that designs and manufactures running shoes, sports footwear, athletic apparel, and sports accessories. The brand is globally recognized for creating performance footwear that combines science, comfort, and durability.The name ASICS is actually an acronym derived from the Latin phrase:
“Anima Sana In Corpore Sano”
Meaning: A Sound Mind in a Sound Body.
This philosophy drives the company’s mission — promoting health and fitness through sports.
History of ASICS
ASICS was founded in 1949 by Kihachiro Onitsuka in Kobe. The company originally began as a small basketball shoe manufacturer.
Early Beginnings
Originally conceived as Onitsuka Tiger, the company produced basketball shoes for novice sportsmen in Japan following WWII. After World War II, Kihachiro Onitsuka thought — and he was right to think — that sports could uplift the youth, restore order into communities, rebuild the broken sense of self-esteem as well as discipline.
Key Milestones
1950s–1970s
- Created a line of sports shoes designed for basketball and running.
- Now: unique grip technology derived from octopus suction cups.
- Began expanding internationally.
1977
- At that point, Onitsuka Tiger became a part of GTO and JELENK.
- The company was now formally ASICS Corporation.
1980s–Present
- The focus turned more to research on running biomechanics and technology.
- Launched sports science laboratories to analyse athletic movement
- Has become one of the most reliable running shoe brands in the world.
Currently ASICS products are worn by professional athletes and recreational fitness enthusiasts in more than 160 countries.
ASICS Brand Philosophy
ASICS focuses on scientific innovation and athlete wellbeing. Unlike many fashion-driven sports brands, ASICS prioritizes:
- Performance
- Comfort
- Injury prevention
- Biomechanics research
This research-driven approach is why ASICS is often recommended by podiatrists and physiotherapists.
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What Products Does ASICS Offer?
ASICS produces a wide range of sports products designed for different activities and performance levels.
1. Running Shoes
Running shoes are the core product of ASICS.
Popular running shoe categories include:
- Road running shoes
- Trail running shoes
- Marathon racing shoes
- Stability running shoes
- Cushioned running shoes
ASICS shoes are designed for:
- Long-distance runners
- Beginners
- Professional athletes
- Daily walkers
The brand is famous for offering shoes tailored to different foot types and running styles.
2. Sports Shoes for Multiple Activities
Beyond running, ASICS makes footwear for many sports:
Indoor Sports
- Volleyball shoes
- Badminton shoes
- Squash shoes
Outdoor Sports
- Tennis shoes
- Cricket shoes
- Hockey shoes
- Trail running shoes
ASICS is especially popular in sports requiring strong grip and stability.
3. Athletic Apparel
ASICS offers performance-focused sportswear designed for comfort and mobility.
Apparel categories include:
- Running t-shirts and tanks
- Training shorts and leggings
- Sports jackets
- Compression wear
- Track suits
These clothes are designed with breathable fabrics and sweat-wicking technology.
4. Sports Accessories
ASICS also produces fitness accessories such as:
- Running socks
- Caps and visors
- Backpacks and gym bags
- Performance gloves
- Headbands
These accessories complement their footwear and apparel lines.
ASICS Shoe Technologies Explained
One of the biggest reasons for ASICS’ success is its advanced footwear technology.
GEL Cushioning Technology
ASICS’ most famous innovation is GEL cushioning.
Benefits:
- Shock absorption
- Reduced joint impact
- Increased comfort
- Better energy return
This technology is especially useful for:
- Long-distance running
- Marathon training
- Injury prevention
FlyteFoam Technology
FlyteFoam is a lightweight cushioning foam that offers:
- Superior bounce
- Reduced shoe weight
- Better energy return
Perfect for runners who want speed and comfort.
DuoMax Support System
This feature helps runners with overpronation (foot rolling inward).
Benefits:
- Improves stability
- Reduces injury risk
- Provides better balance
AHAR Outsole Technology
AHAR stands for ASICS High Abrasion Rubber.
It increases:
- Shoe durability
- Grip
- Longevity
This makes ASICS shoes ideal for high-mileage runners.
Why Runners Love ASICS
ASICS has a loyal global fanbase, especially among runners.
1. Comfort and Fit
ASICS shoes are known for:
- Wide size options
- Arch support
- Cushioning
- Stability
Many runners say ASICS shoes feel comfortable from day one.
2. Injury Prevention Focus
ASICS invests heavily in biomechanics research.
Their shoes are designed to:
- Reduce knee stress
- Support proper running form
- Prevent common injuries
This makes them popular among:
- Marathon runners
- Beginner runners
- Physiotherapists’ recommendations
3. Trusted by Professionals
ASICS shoes are used in international sporting events, including the Olympic Games.
Professional athletes trust the brand for:
- Performance
- Durability
- Consistency
4. Long-Lasting Durability
ASICS shoes are known for:
- High-quality materials
- Durable outsoles
- Strong stitching
- Long lifespan
Many users report their ASICS shoes lasting longer than competitors.
Popular ASICS Shoe Models
Some iconic ASICS models include:
- GEL-Kayano (Stability)
- GEL-Nimbus (Cushioning)
- GT-2000 (Balanced support)
- Novablast (Energy return)
- Metaspeed series (Racing)
Each model serves a different type of runner.
ASICS vs Other Sports Brands
ASICS vs Nike
ASICS focuses more on:
- Comfort
- Support
- Running science
Nike focuses more on:
- Style
- Lifestyle fashion
- Marketing innovation
ASICS vs Adidas
ASICS prioritizes:
- Injury prevention
- Stability
- Biomechanics
Adidas emphasizes:
- Lifestyle sneakers
- Streetwear appeal
ASICS is often considered the runner’s brand.
Sustainability Efforts by ASICS
ASICS has started focusing on sustainability.
Key initiatives:
- Reducing carbon emissions
- Eco-friendly materials
- Sustainable packaging
- Recycling programs
The company aims to create performance gear with less environmental impact.
Who Should Buy ASICS?
ASICS is ideal for:
Beginner runners
Marathon runners
Gym users
People with foot pain
Athletes needing stability
Long-distance walkers
If comfort and injury prevention matter, ASICS is a strong choice.
Future of ASICS
ASICS continues to invest in:
- Smart shoe technology
- AI-based performance research
- Sustainable materials
- Personalized running solutions
The brand’s science-first approach ensures it will remain a leader in sports footwear.
FAQs
1. What does ASICS stand for?
ASICS is an acronym for the Latin phrase “Anima Sana In Corpore Sano,” which means A Sound Mind in a Sound Body. This reflects the brand’s mission to promote health through sports and movement.
2. Is ASICS a good brand for running?
Yes, ASICS is widely considered one of the best running shoe brands in the world. The company focuses heavily on biomechanics research, cushioning, and injury prevention, making it a favorite among beginners and professional runners.
3. Where is ASICS from?
ASICS is a Japanese company founded in Kobe, Japan, in 1949.
4. Are ASICS shoes good for walking and daily use?
Absolutely. Many ASICS shoes are designed with comfort, cushioning, and arch support, making them ideal for walking, travel, and everyday wear.
Final Verdict
ASICS is more than just a shoe brand — it is a performance-driven sports company built on science and athlete wellbeing.
With decades of innovation, trusted technology, and global athlete support, ASICS remains one of the best choices for anyone serious about running and fitness.If you want comfort, durability, and performance, ASICS is a brand worth considering.